Jamie Cleghorn

Jamie Cleghorn leads our Global Customer practice. 

He helps clients accelerate value creation by deepening C-suite engagement, building modern front office growth capabilities, and scaling technology-enabled pathways to sustained revenue performance. Jamie’s work focuses on growth strategy, go-to-market effectiveness, and organizational alignment. He also leads the continued advancement of our growth solutions and integration of AI and digital into commercial models.

Jamie previously led our global  B2B Commercial Excellence group within the Sales & Marketing practice, where he developed several of our signature tools , including B2B Elements of Value®  for value proposition development, Go-to-market Transformation for go-to-market system re-engineering, and Sales Play System^SM for strategy translation and revenue execution management.

He has worked extensively across industries such as technology, telecom, industrial goods, healthcare, and consumer products, with experience spanning corporate and business unit strategy, performance improvement, organizational effectiveness, and M&A. Prior to joining Bain in 2005, Jamie worked in healthcare marketing.

He has an MS in Marketing from Northwestern University and a BA in History from the University of Illinois.

The Drum

The Science of Buyability: Bain’s Cleghorn & Dave on hidden psychology of B2B buying

At the ANA Masters of Marketing Conference, The Drum caught up with Jamie Cleghorn and Rishi Dave, partners at Bain & Company, to explore a new way of thinking about B2B marketing – one built not on leads and logic, but on confidence, trust and emotion.