Tom De Waele is a partner and the managing director of Bain Middle East. He is a core member of the firm's Financial Services practice. He also leads Bain's Customer Strategy & Marketing practice for the Middle East.
Mr. De Waele has advised banks across all key Middle Eastern markets on topics such as growth strategy, distribution and sales, customer experience and loyalty, cost optimization, organization and human resources. He has covered all key banking segments, from (lower) mass retail to affluent and SME to large corporate, as well as asset management and capital markets. He holds deep expertise in customer strategy and marketing topics, including channel and customer experience transformations and Net Promoter Score.
Prior to joining the Middle East office, Mr. De Waele was involved in a number of large post-acquisition transformations of private equity-owned companies across Europe.
He holds a Master in Engineering from the University of Antwerp, Belgium (magna cum laude) and an MBA from INSEAD.
- “A Covid-19 response guide for executives in consumer products,” Consultancy ME, aprile 2020
- “Prepping a CEO for the COVID-19 calamity,” Gulf News, aprile 2020
- “Tips on how CEOs can mitigate business risks,” Construction Week, marzo 2020
- “Revealed: Tips for CEOs on how to respond to COVID-19,” Construction Week, marzo 2020
- “Why Better Performance Management Spurs Banks to Deliver More Value,” Brief, luglio 2019