NPS Prism^SM is a unique customer experience benchmarking service that provides actionable insights and analysis that guide your creation of game-changing customer experiences. Based on rock-solid sampling, research, and analytic methodology developed by Bain & Company, it lets you see how you compare to your competitors on overall NPS, and on every step of the customer journey.

With NPS Prism you can see where you’re strong, where you lag, and how customers feel about doing business with you and your competitors, in their own words. The result: Prioritize the customer interactions that matter most. Use NPS benchmarks to propel your growth and outpace the competition.

NPS Prism is a subscription-based online benchmarking service based on a rigorous double-blind market research methodology. It gives you hands-on access to tens of thousands of NPS responses along with relevant operational metrics. Armed with customer experience benchmarks and other essential data provided by NPS Prism, you can analyze how you compare to your competitors and other relevant companies outside your industry on the specific interactions that shape the customer experience.

An intuitive dashboard interface enables CMOs, CCOs, business unit leaders, and other executives responsible for key elements of the customer journey to benchmark their company at the customer episode level, so they can prioritize the initiatives that will make the biggest impact on customer experience and customer loyalty. 

NPS Prism is continually refreshed. It includes NPS scores, verbatim customer feedback, and indicators of operational metrics, so you can combine analytics with a nuanced assessment of customer sentiment, satisfaction, and operations.