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Consumer Product and Portfolio Management
Successful product and portfolio management starts with putting customers at the center of everything you do.
We provide an integrated, pragmatic approach to product and portfolio management, helping you achieve quick wins as you take the steps to produce long-term, sustainable growth. With our help you can analyze your customers’ true needs, design the perfect set of offerings and execute effectively on your goals.
We believe product and portfolio management is most successful when you deliver value to customers consistently over time by understanding their needs. Our Elements of Value® framework helps you do that, identifying dozens of factors and quantifying their impact on growth, customer loyalty, market share and more. It’s one way we’ll lead you to an ideal mix of products that is aligned with your company’s core strengths.
If you’re in search of profitability both now and in the long term, we’ll ensure that you can develop and execute on a product and portfolio strategy that best meets your customers’ needs, today and in the future.
期待できる結果
期待できる結果
Analytical rigor
We help you gather and analyze customer and market data, identify opportunities and make critical decisions about trade-offs
Consumer insights
Decades of experience with companies that span industries and continents give us a penetrating view of what matters to customers and how to deliver it
Innovative solutions
Our unique approach to digital marketing acceleration brings the latest technology to your ongoing effort to serve customer needs
