There are new combinations of technologies and business models emerging nowadays that allow to earn revenues the ways that never existed before.

We have recently run a survey of 600 CEOs of B2B companies around the world to find out how important digitization was for them. Half of the respondents noted that it was the top or one of the top priorities for their management boards. Most of the executives believe that the coming five years will bring more changes to their industries than they have seen over the previous five years. There are new combinations of technologies and business models emerging nowadays that allow to earn revenues the ways that never existed before.

Let us take a look at the aerospace sector where digitization opportunities might seem limited: it is hard to imagine how to digitize trials, for example. The changes are however already affecting the whole of the production chain.

As predictive analytics appeared, the approach to collecting ideas has changed. By acquiring data from the consumer’s devices, the manufacturer understands how the client uses its product and what the consumer needs. For example, Honeywell, which, besides manufacturing household thermostats, supplies aviation components, has opened nine Honeywell User Experience (HUE) centers around the world that model use cases for new products. Such an approach allows to filter off all ideas that fail to resolve the customer’s problem as early as at the development stage.

(Full article only available in Russian)