B2B Growth Agenda 2026
Delivering growth in a world that won’t sit still
Volatility is high and rising. So while growth ambitions haven’t changed, the path to achieving them has. CEOs rank growth as their No. 1 concern and delivering it will take disciplined execution. In our annual survey of more than 1,100 commercial leaders across 18 sectors and 40 countries, 91% expect to hit their 2026 growth targets. Yet nearly as many were confident last year, and 42% fell short.
What separates those who deliver from those who don’t? The winners don’t bet on a single initiative. They pair a clear, differentiated value proposition with a systematic approach to bringing the right offers to the right customers. And they build AI-enabled operating models designed to unlock productivity at scale.
If your plan assumes things will settle down, it won’t hold up in 2026. Read on for a practical roadmap to growth in a world that won’t sit still.
Volatility is high and rising. So while growth ambitions haven’t changed, the path to achieving them has. CEOs rank growth as their No. 1 concern and delivering it will take disciplined execution. In our annual survey of more than 1,100 commercial leaders across 18 sectors and 40 countries, 91% expect to hit their 2026 growth targets. Yet nearly as many were confident last year, and 42% fell short.
What separates those who deliver from those who don’t? The winners don’t bet on a single initiative. They pair a clear, differentiated value proposition with a systematic approach to bringing the right offers to the right customers. And they build AI-enabled operating models designed to unlock productivity at scale.
If your plan assumes things will settle down, it won’t hold up in 2026. Read on for a practical roadmap to growth in a world that won’t sit still.
