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The slow and uneven emergence from the global economic downturn has left many executives in a bind. They need to grow their businesses at a time when forces inside and outside their organizations make that task much more difficult. Having pinned their hopes on a relatively swift recovery, many global business leaders are coming to recognize they may have been overly optimistic. With more realistic expectations, executives are taking a more focused approach to the management tools they use to guide their businesses—using fewer tools to pursue revenue and profit growth, but using them more strategically.
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First published in April 2013