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Unlock maximum ROI from your marketing and commercial investments. We help you reinvent your processes and leverage all available data to make coordinated decisions that drive unprecedented value.
An explosion of data, a shift to end-to-end marketing, and a new emphasis on directly connecting to consumers are just a few of the factors transforming marketing. Amid these changes, CMOs are prioritizing digitally led resource allocation—in fact, it was cited as their top priority in a recent survey. They need a smarter approach to marketing measurement, one that can unlock unprecedented growth in ROI.
We can help. Our expertise in modern marketing combined with our proprietary Growth Investment Optimizer enables you to quickly analyze a wide range of reliable, accessible data and make smarter decisions about your commercial investments. Leveraging both open-source and proprietary data sources, Growth Investment Optimizer provides a holistic, forward-looking view of sales and marketing allocation impacts. It can be custom-designed to fit into your decision flows and provides actionable answers to your most urgent marketing and commercial investment questions. Supported by our expertise in process improvement and decision support, you can turn these insights into action and achieve impressive results.
ROI uplift in marketing & sales investment vs. typical siloed Marketing Mix Modeling providers (MMMs) and Trade Promotion Optimization (TPOs)
Gross margin uplift for companies with $20B+ net sales
Cases served in modern marketing transformation in past 5 years
Assess the ROI of consumer-facing investments, including data traditionally measured by Marketing Mix Modeling (MMM) providers, using an integrated, automated platform featuring a dynamic dashboard.
A flexible user interface allows users to ask adaptable business questions and receive allocation guidance designed to achieve specific objectives.
Drive results across your organization with a platform that spans and supports all your decision processes and workflows.
Pre-built accelerators and modeling starter packs reduce set-up time by 80% so you quickly generate value.
