The fundamentals of marketing may not have changed, but everything else has: goals, roles, expectations, talent needs, and more. We help B2B marketing leaders navigate this new terrain and build the capabilities needed to win.
We understand the challenges B2B marketers face: digital empowerment has dramatically altered customer behavior, rendering traditional marketing methods virtually obsolete. Your customers know more, expect more, and move faster than ever. Sales cycles are shorter, and data is bountiful but difficult to harness. We can help you develop a marketing strategy that embraces those changes and generates more value at lower cost.
Leading companies excel at six key capabilities:
We can help you evolve on each of these capabilities through a structured, three-phase approach that begins with a detailed assessment of your current state, progresses through design and testing, and culminates in full implementation and results tracking.
Create compelling, discoverable content and messages in digital and analog formats
Capture more sales by making sure functions communicate and collaborate effectively
Combine digital and analog capabilities to serve customers the way they want to be served
Use existing customer data to identify cross-sell and up-sell opportunities
Typical improvement in sales productivity
Typical increase in ROI per marketing dollar
Disruptive startups, a shift to digital, and economic uncertainty are just some of the factors transforming marketing. We help CMOs respond, and win, with strategies that reduce costs and build lasting capabilities.
Today's marketing requires velocity: speed with direction. We help CMOs reach maximum velocity through a well-designed marketing operating model that enables you to execute the rapid, complex maneuvers that produce outsized results.
Commercial Operations Value Roadmap benchmarks your organization against hundreds of others, to reveal your maturity level across strategy, execution, talent and digital enablement.
Choosing the right channel partners is about much more than short-term sales. An optimal partner ecosystem should support your company’s overall strategy and enable you to plan for the future.