Article

B2C Survivors: Four Signs of Seaworthiness

Is it time for the smart rats to leave a sinking ship? Is all B2C e-commerce going under? A recent Bain study suggests the smartest rats will reserve judgment until they've checked out four signs of seaworthiness in their eCommerce ventures.

著者：Vijay Vishwanath

First published on 1月 01, 2001
min read


So is it time for the smart rats to leave a sinking ship? Is all B2C e-commerce going under? A recent Bain study suggests the smartest rats will reserve judgment until they've checked out four signs of seaworthiness in their eCommerce ventures. These include their abilities to: sell products through multiple channels; use the Internet to improve the cost and means by which products move from suppliers, in-house and on to customers; create functions on their sites that engage customers and convert browsers to buyers; and offer unique products or services relative to established mass competitors.

So is it time for the smart rats to leave a sinking ship? Is all B2C e-commerce going under? A recent Bain study suggests the smartest rats will reserve judgment until they've checked out four signs of seaworthiness in their eCommerce ventures. These include their abilities to: sell products through multiple channels; use the Internet to improve the cost and means by which products move from suppliers, in-house and on to customers; create functions on their sites that engage customers and convert browsers to buyers; and offer unique products or services relative to established mass competitors.