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Bain + SXSW

Bain + SXSW

How will we live, work, socialize, and care for one another in the future—and how will that impact consumer behavior? By probing these questions, Bain’s Consumer Lab helps retailers take the pulse of their customers and gain a deeper understanding of their evolving needs.

This is the launch point for Beyond Today's Trends: Future Consumer Economies at SXSW. Consumer Lab leader Leah Johns and Joëlle de Montgolfier, Executive Vice President of the Retail and Consumer Products practices, will take the audience on a high-energy ride to 2035 and beyond with groundbreaking research that illuminates future consumers.

Join us for this peek into the future on March 12 at 10 a.m. CT.

Our Leadership

Joëlle de Montgolfier Practice Executive Vice President Paris

Leah Johns Practice Director, Global Consumer Lab Lisbon

Insights

Insights

US Consumer Health Update

Consumers at every income level entered the year on weaker footing, with the downside risks continuing to grow.

Retailers Have a Secret Weapon in AI-Powered Shopping: Trust

US consumers would be more comfortable with AI buying on their behalf if a familiar retailer were involved.

How US Consumers Are Adopting Generative AI

Daily use of gen AI is becoming routine, but some mistrust lingers.

Agentic AI in Retail: How Autonomous Shopping Is Redefining the Customer Journey

As agentic AI transforms retail economics, industry leaders will compete for shoppers and agents alike.

How Tariffs Are Shaping US Consumer Behavior

Pricing fears have eased a little, but more shoppers say they are accelerating purchases.

Where Grocery Price Inflation Is Causing the Most Shopper Stress

Here’s who’s feeling the strain in the US and Europe, and how they’re dealing with the sticker shock.

Tariffs and the US Consumer: Where to Focus Amid the Noise

Executive teams should track the factors that directly influence whether people spend—or not.

The Holdouts for Dining Together at Home

Our latest survey shows where the household dinner habit is strongest in the US and Europe.

How the Work from Home Trend Varies by Income and Weekday

Highly paid Americans and Europeans are more likely to work remotely, particularly on Fridays.