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Consumer Lab

Gain a better understanding of consumers with a holistic view of how they live today—and how they’ll likely live tomorrow.

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Consumer Lab

Your consumers are more than transactions and data points. At the Consumer Lab, we make it our mission to find out what makes them tick—how they work, care for themselves, eat, play, shop, move, and socialize—and what those behaviors reveal about the products and services they will need.

We help brands, retailers, healthcare providers, and financial services companies connect consumer behavior research and macro forces—such as demographic shifts and income trends—with business decisions and outcomes.

We leverage both insight and foresight, analyzing today’s trends and anticipating tomorrow’s possibilities. In doing so, we equip you with the tools you need to stay deeply connected to the people behind the data.

What to Expect

What to Expect

A 360° approach

Access insights shaped by longitudinal consumer research, macro trends, quantitative and qualitative research, AI-enabled tools, and knowledge from industry experts.

The story behind the numbers

Understand the “why” behind consumer behavior, uncover common mindsets, and pinpoint what drives “say-do” gaps.

Evidence-based decision making

Bridge the gap between consumer behavior and business outcomes—and turn insight into (better informed) action.

Our Approach

Our Approach

We help you position people at the core of your business by delving into everything from their self-care habits and entertainment preferences to how they spend their money.

Today

What keeps people up at night?

How is the macroeconomic environment impacting spending?

What is my brand’s perception and stretchability?

Future

What are some plausible futures for your category?

What will consumption look like in 2035?

Is this signal a fad or a trend?

Our Insights on Consumer Behavior
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Preparing for the Next Wave of Weight-Loss Drug Adoption
By 2030, we expect nearly one in three US adults will have used a GLP-1 medication such as Ozempic.
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US Consumer Health Update
October’s data suggests US consumer strength may be declining.
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Close-up of a weathered hand gripping a metal control lever topped with a dark knob, with blurred equipment and a window behind it.
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Workers Are Less Worried About AI If It’s Done by Them, Not to Them
With mistrust growing alongside adoption, collaborative and self-motivated deployment can help.
Brief
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In the News

In the News

Our insights appear across prominent media outlets and conferences.

Our Consumer Lab Team

Headshot of Leah Johns

Leah Johns Practice Vice President, Global Consumer Lab Lisbon

Headshot of Amanda Howe

Amanda Howe Partner London

Headshot of Joelle De Montgolfier

Joëlle de Montgolfier Practice Executive Vice President Paris

Lyne Jaroudi Practice Senior Manager Dubai

Headshot of Richard Webster

Richard Webster パートナー London

Headshot of Marc-André Kamel

Marc-André Kamel パートナー Paris

Headshot of Karen Harris

Karen Harris Managing Director, Macro Trends Group

Headshot of Ian Weber

Ian Weber Practice Executive Vice President

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私達は、グローバルに活躍する経営者が抱える最重要経営課題に対して、厳しい競争環境の中でも成長し続け、「結果」を出すために支援しています。