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In a time of economic fragility, rapid technological change and ferocious competition, what company is not trying to stretch its capital and operating budgets and do more with less? In no area is the mandate for intelligent frugality more important than spending on information technology. Not only is IT among the biggest and fastest-growing outlays for most companies, but executives also view IT as one of the most important enablers of business expansion. In Bain & Company’s survey of senior managers at more than 350 companies, 70 percent of respondents agreed that IT spending was highly relevant to their organization’s future growth. But too few companies are reaping the hoped-for benefits from their IT spending. More than 80 percent of the executives we surveyed believe that their IT is out of step with their most important business strategies. In most industries, outlays—simply to keep the lights on in the organization’s installed base—typically consume four out of every five dollars in the IT budget. And because the IT organization does not fully understand what the business wants and needs, it ends up squandering resources on services that fail to meet the business’s true requirements. We calculate that the imbalance between IT supply and business demand leads companies to spend, on average, 20 percent more on IT than they need to. Organizations that are best able to ensure that their everyday IT spending is efficient and their new IT investments target the highest-impact projects master these four skills: 1. Finding strategic alignment: Create headroom for the most important priorities The tussle over how to allocate scarce resources leaves the IT organization and its business clients out of step with each other. IT typically is cast in the subordinate role of a master-servant relationship, with the businesses calling the shots. IT ends up running fast to keep up with job orders but lack insight into whether the tasks they are assigned best serve the business’s needs. The businesses also feel constrained by IT, whose resources are absorbed tending to many small projects while the business’s highest-priority initiatives are left unattended. The experience of a leading bank in the Asia-Pacific region shows that achieving true strategic alignment requires business-IT collaboration to articulate the business’s goals, to identify the unique capabilities needed to attain them and to decide which IT projects can best deliver them. To focus resources on the right initiatives, the bank’s managers took a zero-based approach to IT demand. They subjected each current and planned project in the IT portfolio to an assessment of its value or necessity to the business, the risks involved, the time needed to complete it and, of course, the cost. In the process, the team discovered that more than one-third of the bank’s IT project portfolio was not aligned with its business priorities. Projects deemed strategically critical to the business, as well as those that had an attractive return on investment and posed little business or technical risk, were moved to the top of the list and were accelerated.
As they whittled down the list, the team separated the projects that were “must do,” either because regulators mandated them or because strategic objectives made them essential, from those that were “nice to have” and “not worth the trouble.” By realigning IT projects to business goals, the bank was able to reduce its IT outlays by 35 percent, overall. More important, the percentage of total spending that flowed to top-priority projects increased from 60 percent to 90 percent. Key questions to ask about strategic alignment in your organization:
2. Managing volume: Pinpoint where the organization is overconsuming IT resources Businesses are voracious consumers of IT. Whether IT services are performed in-house or outsourced, overconsumption of everything—from too many servers and laptops to underutilized storage capacity and software licenses—drives up IT costs. Paradoxically, inflated demand for IT services and their resulting high cost has its origins in business buyers’ preoccupation with negotiating the lowest unit price for the IT they purchase—whether it’s millions of minutes of mobile phone service or terabytes of processing capacity. The inclination to buy in bulk often turns businesses into indiscriminate consumers and makes them blind to the total cost of their IT use. A classic example of false economy, businesses often justify their bulk-purchase decisions with the rationale that locking in low rates for their hardware or service contracts will guarantee that they will have capacity in reserve to manage peak workloads. Few organizations track the hidden costs of excess capacity, which can be prodigious when organizations ratchet up use of IT they do not need or pay for idle capacity they rarely use. Businesses can take four steps to curb IT volume proliferation:
Key questions to ask about volume management in your organization:
3. Rooting out complexity: Eliminate redundancy of IT resources across the organization The complexity of maintaining, retrofitting and upgrading the organization’s installed base of IT assets is the biggest barrier to aligning business demand and IT supply. Complexity gets in the way whenever a business requests IT resources to tackle an urgent priority or provide an additional capability. Delays and the added effort that is needed to tackle this complexity can impose a 50 percent cost premium on a project and significantly limit what IT can actually deliver to the business in the end. When a major financial services firm turned to IT to revamp its product pricing, for example, the complexity in synching incompatible systems resulted in a year-long delay in bringing the basic project to completion. Squeezing complexity out of IT often begins by first stripping it out of the business. Subjecting the business’s product portfolio to a rigorous cost-benefit analysis reveals big potential savings. Leaders take what we call a “Model T” approach to simplifying their offerings and harmonizing them across businesses. For example, when executives at a major business services company applied a Model T lens to the company’s product portfolio, they discovered that its branches were actively selling no more than a quarter of the products it offered. Paring back to the most basic offering that best served the needs of their most important customers, the organization’s marketers added back only those features that increased their ability to profitably differentiate themselves from their competitors. Streamlining the portfolio vastly simplified the business’s underlying demand for IT. The product rationalization resulted in a 60 percent reduction in offerings, enabling IT to consolidate platforms and redirect spending to get more out of the smaller IT footprint. The savings to be gained by reducing IT complexity can be huge. For example, a global financial services company calculated that reducing its application count by just 1 percent would enable the businesses to bank approximately $20 million in savings. Key questions to ask about complexity management in your organization:
4. Keeping supply and demand in balance: Develop processes and governance rules that enable IT to match its resources with customers’ most important needs Unless the master-servant relationship is fundamentally transformed into a partnership of equals, supply-demand imbalances will quickly regenerate. To prevent the problems of misalignment, overconsumption and complexity from recurring, businesses need to learn to value IT as a strategic partner and a trusted adviser. The partnership needs to be grounded in shared accountability, with senior IT and business executives jointly collaborating in a year-round process to identify the organization’s most important business imperatives and monitor a detailed roadmap to achieve them. In an initial monthlong planning phase with business leaders in charge, the team decides which capabilities the business needs to meet its strategic goals, develops a complete list of priority IT projects and sets a global budget.
Every two to three months, the leadership team reconvenes to flesh out the IT implementation plan. The team homes in on the most urgent priorities from the master list and charts how each can best be done. The team also identifies the constraints that will need to be overcome, considers how they affect the phasing of work and weighs the trade-offs that will need to be made to conserve resources and ensure that the work will be on time and within budget. To monitor demand for IT resources on a day-to-day basis, the leadership team also tasks a working group with ensuring that financial controls are adhered to, that consumption is transparent and that stakeholders have end-to-end visibility into IT spending. When a leading Southeast Asian business services company replaced its once-haphazard IT budgeting process with a tightly controlled IT roadmap, it cut its IT spending on unaligned projects, resulting in a savings of between 10 percent and 15 percent. Key questions to ask about demand management processes and governance in your organization:
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