動画

John Senior: Boosting Your Digital Marketing Effectiveness with Experimental Design

Key questions to ask when you're looking to improve your digital marketing performance

動画

John Senior: Boosting Your Digital Marketing Effectiveness with Experimental Design
en

Experimental design is more powerful than A/B testing because it allows you to test multiple variables and launch multiple campaigns at once. John Senior, partner in Bain’s Asia-Pacific Customer Strategy and Marketing practice, talks about the key questions to ask when you're looking to improve your digital marketing performance.

Read the Bain Brief: Go big and get smart: Boosting your digital marketing effectiveness

Tags
Tags

お気軽にご連絡下さい

私達は、グローバルに活躍する経営者が抱える最重要経営課題に対して、厳しい競争環境の中でも成長し続け、「結果」を出すために支援しています。