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Western Europe remains a profitable market for consumer goods companies, despite its sluggish economic performance in recent years. To return to growth, leading consumer products companies are focusing resources on their key brands, reducing complexity and perfecting their in-store strategies, says Matthew Meacham, practice leader of the Consumer Products practice in Europe, the Middle East and Africa, in this short video.
Read the Bain Brief: Rebooting Western Europe–How consumer goods players can break free from low growth