記事

Prescription for cutting costs

Prescription for cutting costs

In the current downturn, most companies are tightening their belts. But too many are missing their...

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記事

Prescription for cutting costs
en

In the current downturn, most companies are tightening their belts. But too many are missing their biggest opportunity to contain costs: building loyal relationships with their best customers and with their own employees. In this article, loyalty expert Fred Reichheld explains that small increases in customer retention soon translate into big boosts to profits. And he gives powerful examples of companies whose fidelity to their workers pays off in better relationships with key customers. The author shares the four key steps that the "loyalty leaders" always take.

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私達は、グローバルに活躍する経営者が抱える最重要経営課題に対して、厳しい競争環境の中でも成長し続け、「結果」を出すために支援しています。