Aaron Cheris
パートナー,
Global Head of our Retail practice
Aaron
専門分野
Highlights
- Former head of Americas Retail and Customer Strategy & Marketing practices
- Expert in Bain’s Private Equity practice, having served >300 due diligence efforts and dozens of portfolio assignments
- Deep expertise in omnichannel, customer experience, segmentation and loyalty/rewards
Aaron Cheris is the global Head of our Retail practice, and a member of our Private Equity and Customer Strategy & Marketing practices, with particular emphasis on customer loyalty and NPS across industries. He joined the firm in 1996.
While at Bain, Aaron has worked in a broad range of retail sectors and formats, including department stores, specialty footwear and apparel (retailers and brands), online pure plays, online gaming, grocery, club, sporting goods, consumer electronics, jewelry, pet, health & beauty, kiosk, health clubs, optical and restaurants (QSR, coffee, FC and CDR).
His experience includes leading engagements in corporate and brand strategy, new concept development, omnichannel strategy, localization, customer segmentation, customer loyalty & rewards, development/real estate strategy, organization/operating model and private equity due diligence.
Outside of his work at Bain, Aaron has worked with the San Francisco 49ers and Fairmont Hotels and Resorts, and spent five years on the board of directors of Cycle Gear.
Aaron earned an MBA from the Stanford Graduate School of Business (Arjay Miller Scholar and Siebel Scholar) and received bachelor's degrees in economics and political science at Occidental College in Los Angeles (graduated magna cum laude and Phi Beta Kappa).
Recent Insights
- “The 2026 Retail Executive Agenda ,” Retail Holiday Newsletter,2026年1月30日, 論説
- “2026 Global Retail Sales Outlook,” スナップチャート, 2026年1月26日
- “2030 Forecast: How Agentic AI Will Reshape US Retail,” スナップチャート, 2025年12月17日
- “What Should Retailers Do About AI Shoppers?,” HBR.org,2025年10月27日, 記事
- “Retail Media: The Holiday Gift That Keeps On Giving,” インフォグラフィック, 2025年10月16日
In the News
- “Retail sales growth will slow in the US, UK, France, and Germany in 2026, Bain & Company forecasts,” Press release, 2026年1月26日
- “Bain & Company appoints Aaron Cheris to lead global Retail practice,” Press release, 2026年1月5日
- “Agentic AI poised to disrupt retail, even with 50% of consumers cautious of fully autonomous purchases—Bain & Company,” Press release, 2025年11月13日
- “US holiday retail sales to reach more than $975B despite below-average growth, Bain & Company estimates ,” Press release, 2025年9月9日
- “Digital product passports could double fashion products’ lifetime value – with consumers reaping the rewards ,” Press release, 2025年6月24日