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Today's marketing requires velocity: speed with direction. We help CMOs reach maximum velocity through a well-designed marketing operating model that enables you to execute the rapid, complex maneuvers that produce outsized results.
Amid dramatic shifts in consumer demand marketers must also find innovative ways to create more touchpoints, develop new talent, build strong teams, and deploy cutting-edge technologies and testing capabilities—all while improving ROI.
As marketing becomes both more complex and more integrated with data science, IT, sales, and an expanding roster of external partners, CMOs need to combine a data-driven approach with the creative work so essential to success—the “math and magic” of marketing. We can help you find the right balance so that you move with increased velocity, outpacing your competitors as you reach your customers at the right moment and in the right ways, to deliver more value than ever before.
Organize around customer needs, creating effective channels of communication and clear and consistent decision rights
With nearly 200 projects across every region and industry, we’ll help you benchmark against the best practices of organizations around the world
Extend your operating model to include test-and-learn expertise, customer loyalty programs and marketing-specific digital technologies
