Brief

Bain Retail Holiday Newsletter #1

Holiday spending is crucial to retailers' success, and this season could be one of the most challenging in decades.

著者： Darrell Rigby and Kris Miller

First published on 10月 24, 2008
min read


Holiday spending is crucial to retailers' success, and this season could be one of the most challenging in decades. For many retailers, holiday sales account for 25% to 40% of annual revenue and an even greater percentage of profits. The purpose of this newsletter is to provide relevant information about holiday sales trends and strategies for success in this critical period. Updates will be distributed every two to three weeks throughout the holiday season to help you monitor both trends and results as the season unfolds. Download PDF

Holiday spending is crucial to retailers' success, and this season could be one of the most challenging in decades. For many retailers, holiday sales account for 25% to 40% of annual revenue and an even greater percentage of profits. The purpose of this newsletter is to provide relevant information about holiday sales trends and strategies for success in this critical period. Updates will be distributed every two to three weeks throughout the holiday season to help you monitor both trends and results as the season unfolds.

Download PDF