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Laura Beaudin: Is Your Marketing in the Right Place but the Wrong Time?

Marketing leaders capitalize on the elements of time to ensure effective messaging, generate more business and expand their audience.

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Laura Beaudin: Is Your Marketing in the Right Place but the Wrong Time?
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While many marketers tend to focus on the right audience and delivering the right message, they often forget to focus on another crucial element: timing. Laura Beaudin, a partner with Bain's Customer Strategy & Marketing practice, describes how marketing leaders have effectively used the three key elements of time: signals, sequence and speed.

Read the Bain Brief

It's About Time: Why Your Marketing May Be Falling Short

Discover how leading marketers are redefining time.

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