Bain’s Claudia D’Arpizio and Federica Levato discuss the pandemic’s effect on the luxury market in 2020 and how this massive disruption is shaping the industry’s future.

The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.