Bain’s Claudia D’Arpizio and Federica Levato discuss the pandemic’s effect on the luxury market in 2020 and how this massive disruption is shaping the industry’s future.

As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.