Charlie Kim

Partner, New York


Charlie Kim is a partner and director with Bain & Company based in the firm's New York office. He is a leading member of the firm's Media and EntertainmentPrivate Equity and Digital practices.

Throughout more than 25 years at Bain, Charlie has led numerous strategy, operations and organizational projects with leading media clients, and also with related communications, technology, services and investment clients.

Charlie formerly led Bain's Americas Media practice and has worked with top executives across the full spectrum of media industries, from content producers and studios, to programmers and networks, publishing, distributors, media retailers and new media and media services. His experience includes the development of corporate and growth strategies, M&A strategies and merger integration, new product campaigns, marketing strategies and turnarounds. He has worked closely with clients to transform their operating models in the face of the tumultuous change from customers, competitors and technology.

Charlie has focused on issues of advertising, its future prospects and implications on current and emerging business models. He has also helped lead much of Bain’s IP in this area by achieving full potential of advertising sales for traditional media, and unlocking the potential growth in online branded advertising within digital media.

Charlie received a BA in economics cum laude from Harvard University and an MBA from Harvard Business School, where he was also designated a Baker Scholar.

Recent Insights