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Dynamic Marketing Optimization

CMOs have more money to invest—and more data to crunch—than ever before. But they readily admit that much of the $1 trillion they spend globally on marketing is ineffective, or wasted. The solution is to focus more on orchestration and less on sophistication, balancing analytics with operational and organizational capabilities. That's what Bain Dynamic Marketing Optimization delivers. The result: better focus and execution, and a 10%–25% boost in ROI.

Why Bain

Why Bain

We have unparalleled experience and expertise, having completed more than 1,200 marketing excellence engagements around the world.
Our focus on integrated decision making eliminates the fragmentation, manual processes and weak collaboration that often hamper marketing effectiveness.
Bain’s deep bench of talent in advanced analytics, Test for Results, Agile development, go-to-market strategy and related disciplines assures that your marketing optimization is supported by a full complement of related capabilities.

期待できる結果

期待できる結果

Marketing metrics framed in holistic, forward-looking and actionable ways.

A tailored, systematic testing program to improve decision making.

A clear, dynamic and accountable roadmap for creating and scaling the optimal portfolio of marketing initiatives.

Superior top-line growth, or a 10%–25% reduction in marketing spending that does not impede growth.

Our Team

Laura Beaudin パートナー San Francisco

John Grudnowski Advisor Minneapolis

Brian Dennehy パートナー Seattle

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Insights

Dynamic Marketing Optimization

Cesar Brea: Why Orchestration Is the Key to Great Marketing

Orchestration helps organizations collaborate to develop their marketing analytics capabilities.

Data and Analytics Transformation

How CMOs Can Get—and Keep—Their Marketing Mix Right

All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.

Dynamic Marketing Optimization

Customer Lifetime Value: A Better Compass to Guide Your Marketing Automation

The most powerful marketing aligns machines, metrics and minds.

顧客戦略、マーケティング

André Chaves: Developing Lasting Customer Relationships in the Digital Age

A clear strategy is crucial in developing lasting relationships with customers.

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