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B2B Marketing

The fundamentals of marketing may not have changed, but everything else has: goals, roles, expectations, talent needs, and more. We help B2B marketing leaders navigate this new terrain and build the capabilities needed to win.

We understand the challenges B2B marketers face: digital empowerment has dramatically altered customer behavior, rendering traditional marketing methods virtually obsolete. Your customers know more, expect more, and move faster than ever. Sales cycles are shorter, and data is bountiful but difficult to harness. We can help you develop a marketing strategy that embraces those changes and generates more value at lower cost.

Leading companies excel at six key capabilities:

Thought-leadership content marketing
Customer analytics and segmentation
Dynamic customer experience
Unified digital platforms
Experimental testing and results-driven innovation
Active ecosystem management

We can help you evolve on each of these capabilities through a structured, three-phase approach that begins with a detailed assessment of your current state, progresses through design and testing, and culminates in full implementation and results tracking.

詳細折り畳む

期待できる結果

期待できる結果

Generate interest

Create compelling, discoverable content and messages in digital and analog formats

Break down silos

Capture more sales by making sure functions communicate and collaborate effectively

Deliver on the sale

Combine digital and analog capabilities to serve customers the way they want to be served

Optimize data

Use existing customer data to identify cross-sell and up-sell opportunities

How We Can Help

ブランド戦略・顧客戦略

ブランド戦略・顧客戦略

双方が強固に結びついたブランド戦略と事業戦略を構築します。

Our Impact

Our Impact

10-20%

Typical improvement in sales productivity

5-10%

Typical increase in ROI per marketing dollar

Insights

Your Next Customer Will Find You Using AI. Now What?

Marketers who adapt their customer discovery strategy for AI-intermediated search and commerce will own the next decade of customer acquisition.

Commercial Excellence in Consumer Products

To Make Money, Follow the Money

Unlock the value in commercial excellence with three key steps to get ahead in paper and packaging.

Artificial Intelligence

Why Generative AI Exceeds Expectations in Marketing

Generative AI accelerates content creation, personalization, and testing—empowering marketers to deliver better outcomes at lower cost.

Mastering Sustainable Selling: Creating B2B Value by Meeting Buyers' Needs

In this webinar recording, Bain partners share strategies for generating maximum value in the B2B space by meeting buyer needs for sustainability.

Featured Team Members

Saber Sherrard パートナー Dallas

Laura Beaudin パートナー San Francisco

Rishi Dave パートナー New York

Chris Dent パートナー Denver

Michael Staebe パートナー Munich

Dianne Ledingham Advisory Partner Boston

Zak Prauer パートナー Minneapolis

Related Offerings

マーケティング

マーケティング

デジタル化が進む世界で高い競争力をつけるためのマーケティング戦略策定を支援します。

B2B企業の市場開拓（Go-to market）

B2B企業の市場開拓（Go-to market）

売上と利益双方の成長を達成できるよう、コマーシャル部門（セールス・マーケティング）のあらゆる要素を強化します。

Marketing Effectiveness and Efficiency

Marketing Effectiveness and Efficiency

Disruptive startups, a shift to digital, and economic uncertainty are just some of the factors transforming marketing. We help CMOs respond, and win, with strategies that reduce costs and build lasting capabilities.

Marketing Operating Model

Marketing Operating Model

Today's marketing requires velocity: speed with direction. We help CMOs reach maximum velocity through a well-designed marketing operating model that enables you to execute the rapid, complex maneuvers that produce outsized results.

Digital Marketing

Digital Marketing

An industry-revolutionizing standard for digital marketing

B2B E-commerce

The right e-commerce strategy doesn’t replace your salesforce—it empowers it. Your sales reps can focus on high-value customer interactions and new business development while your platform optimizes every facet of routine sales.

Sales Management

Sales Management

Even the best commercial strategies won’t get results if the front line can’t execute. We help you hire, train, and motivate sales teams that deliver an outstanding performance.

Sales Play System®

Sales Play System®

Good teams play, but great teams run a system of plays. Sales Play System unites your people, processes and technology into a powerful go-to-market approach that builds pipeline and maximizes opportunities. The result: consistent, sustainable growth.

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