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B2B Marketing
The fundamentals of marketing may not have changed, but everything else has: goals, roles, expectations, talent needs, and more. We help B2B marketing leaders navigate this new terrain and build the capabilities needed to win.
We understand the challenges B2B marketers face: digital empowerment has dramatically altered customer behavior, rendering traditional marketing methods virtually obsolete. Your customers know more, expect more, and move faster than ever. Sales cycles are shorter, and data is bountiful but difficult to harness. We can help you develop a marketing strategy that embraces those changes and generates more value at lower cost.
Leading companies excel at six key capabilities:
- Thought-leadership content marketing
- Customer analytics and segmentation
- Dynamic customer experience
- Unified digital platforms
- Experimental testing and results-driven innovation
- Active ecosystem management
We can help you evolve on each of these capabilities through a structured, three-phase approach that begins with a detailed assessment of your current state, progresses through design and testing, and culminates in full implementation and results tracking.
期待できる結果
期待できる結果
Generate interest
Create compelling, discoverable content and messages in digital and analog formats
Break down silos
Capture more sales by making sure functions communicate and collaborate effectively
Deliver on the sale
Combine digital and analog capabilities to serve customers the way they want to be served
Optimize data
Use existing customer data to identify cross-sell and up-sell opportunities
How We Can Help
Our Impact
Our Impact
10-20%
Typical improvement in sales productivity
5-10%
Typical increase in ROI per marketing dollar
Insights
Coro®
Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.
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