There’s no going back to “normal.” Tariffs. AI and automation. Shrinking labor pools. These are not temporary disruptions requiring a little fortitude or a mild course correction. They are signs and symptoms of a 180-degree pivot in the operating environment for businesses and economies.

Business leaders must act. That means responding to the near-term shifts impacting your operations. It also means revisiting your growth strategy, with one eye keenly focused on the macroeconomic and geopolitical realities reshaping the world. Many companies will need to take major steps to build or sustain their competitive advantage.  

Bain's Macro Trends Group is here to help. Our proprietary tools surface the insights that matter for your business. Armed with that intelligence, we help you look at your investments the way an investor would: Where are you long? Where are you short? Most important, do the implicit bets within your strategy match your beliefs about the future of your industry and the world?

Macro Trends Group insights are actionable and tailored to your specific competitive reality. Embedded into your strategy, they elevate your prediction, adaptation, and resilience capabilities, so you can prioritize demands, allocate resources, and thrive amid volatility.