ベインのウェブサイトは、ユーザーの、利便性の向上、と機能改善のために、クッキーを使用しています。詳細は、弊社のプライバシーポリシーをご参照ください。このサイト閲覧を継続されることで、クッキーの使用についてご了承いただいたことになります。

LiveMint.com

The Brave New World of Wireless Shopping

The Brave New World of Wireless Shopping

With the advent of technologies like AR and VR, the consumer shopping experience around the world is on the cusp of a revolution.

  • min read

記事

The Brave New World of Wireless Shopping
en

This article originally appeared on LiveMint.com.

In 2025, four months pregnant Aparajita is feeling peckish and stops by at a Mumbai convenience store for a mid-morning snack. She picks up a biscuit pack and taps it on her fitness band to check the ingredients and makes sure she is getting the right nutrients and that it is safe for her baby. Yuka, a France-based mobile app is already evaluating the quality of your purchases. It offers an independent evaluation of the food you buy based on three criteria of nutritional quality, presence of risk additives and biological dimension of the product.

Back home that evening, she accidentally drops her medicine bottle. She asks her artificial intelligence (AI)-powered ‘smart speaker’ to have the medicines delivered immediately. Before she is halfway done with an episode of her favourite show on Netflix, a drone delivers the medicines to her house.

Well, this is just a peek into what already is happening. Fact is, augmented reality (AR) and virtual reality (VR) will completely transform the shopping experience, replacing today’s pain points with captivating, interactive experiences that inform, entertain and save time and money. Moreover, yes, challenges of security, privacy and confidentiality will need to be addressed—not just by laws but also by a new contract between corporates and consumers. By having specific, transparent, and positive-consent based sharing of personal information with providers who have limited and contractual access to individual data, the drudgery of shopping will be replaced with high-experience, time-efficient visits to retail outlets.

Again, not all of this is in the future. Globally, smart speakers are a $4.3 billion market, expected to grow at 23% compound annual growth rate, as per data from Allied Market Research. In India, during the second quarter (July-September) of fiscal year 2019, IDC reported that shipments of smart speakers saw a 43% quarter on quarter growth. Same day delivery is, of course, mainstream; according to a Dropoff survey, in 2017, 17% of US consumers used same-day delivery, while 31% used it in 2018.

Read the full article on LiveMint.com.

Nikhil Prasad Ojha is a partner in Bain & Co., and leads its Strategy practice in India. Shyam Unnikrishnan is a partner in Bain & Co., and is a leader in its Consumer Products and Retail practices.

Tags

お気軽にご連絡下さい

私達は、グローバルに活躍する経営者が抱える最重要経営課題に対して、厳しい競争環境の中でも成長し続け、「結果」を出すために支援しています。