Jamie Cleghorn
パートナー,
Global Head of our Customer practice
Jamie
専門分野
Jamie Cleghorn leads our Global Customer practice.
He helps clients accelerate value creation by deepening C-suite engagement, building modern front office growth capabilities, and scaling technology-enabled pathways to sustained revenue performance. Jamie’s work focuses on growth strategy, go-to-market effectiveness, and organizational alignment. He also leads the continued advancement of our growth solutions and integration of AI and digital into commercial models.
Jamie previously led our global B2B Commercial Excellence group within the Sales & Marketing practice, where he developed several of our signature tools , including B2B Elements of Value® for value proposition development, Go-to-market Transformation for go-to-market system re-engineering, and Sales Play SystemSM for strategy translation and revenue execution management.
He has worked extensively across industries such as technology, telecom, industrial goods, healthcare, and consumer products, with experience spanning corporate and business unit strategy, performance improvement, organizational effectiveness, and M&A. Prior to joining Bain in 2005, Jamie worked in healthcare marketing.
He has an MS in Marketing from Northwestern University and a BA in History from the University of Illinois.
The Science of Buyability: Bain’s Cleghorn & Dave on hidden psychology of B2B buying
At the ANA Masters of Marketing Conference, The Drum caught up with Jamie Cleghorn and Rishi Dave, partners at Bain & Company, to explore a new way of thinking about B2B marketing – one built not on leads and logic, but on confidence, trust and emotion.
Recent Insights
- “The Pragmatic CEO’s Guide to AI,” 論説, 2025年11月18日
- “AI Tops Priority List for B2B Software Sales Teams,” スナップチャート, 2025年8月12日
- “Key Takeaways from Bain’s 2025 B2B Growth Agenda,” Webinar, 2025年5月6日
- “The B2B Growth Divide: What Sets Winners Apart,” Commercial Excellence Agenda,2025年4月23日, レポート
- “How to Master the Art of Selling Sustainability,” The Visionary CEO’s Guide to Sustainability,2024年9月9日, レポート
In the News
- “Bain & Company appoints Jamie Cleghorn to lead its global Customer practice,” Press release, 2026年2月4日
- “Are B2B Marketers Relatable? Their Future May Depend on It,” Association of National Advertisers,2025年9月24日, Association of National Advertisers
- “70% of companies struggle to integrate their sales plays into CRM and revenue technologies, finds Bain & Company survey,” Press release, 2025年4月23日
- “Understanding ‘complexity’ of B2B buyers is key to growth,” Marketing Week,2024年6月18日, Marketing Week