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Test for Results

Sophisticated organizations know that in-market testing is both an art and a science. Test for Results supports experimentation across hundreds of marketing, pricing and product variables, with rigorous process and cutting-edge analytics, to drive sustained impact.

Test for Results

Test for Results is a powerful in-market experimental method, an analytics-driven approach that has helped companies make exceptional improvements to their product development, digital marketing, pricing, user experience, and other key business activities.

We examine every step of the customer journey, using advanced customer analytics, and user-experience design, to determine which content, experiences and product features resonate with customers. Our data and analytics experts and digital designers work with you to understand your unique priorities and then apply the principles of design thinking to develop a pipeline of tests to optimize these variables. By applying cutting-edge techniques, including fractional factorial multi-variate testing (MVT) and multi-armed bandit testing (MAB), we generate results faster and help you get the most insight from your samples.

We help your teams to build and establish a Test for Results practice, customized to your organization. Working side-by-side, we provide best practices, coaching and training so your teams can master the newly-created capabilities and continue the process of testing and improving. The result? Bigger, bolder ideas that translate to extraordinary impact and an experimentation engine that continues to drive results.

期待できる結果

期待できる結果

Impact

Impact

Winning Companies use in-market testing to outperform their peers

ベインの実績

ベインの実績

Insights

Behold the Bold: Stories of bold digital transformation

Featured Team Members

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私達は、グローバルに活躍する経営者が抱える最重要経営課題に対して、厳しい競争環境の中でも成長し続け、「結果」を出すために支援しています。