Research & Product Development
Before you can have innovation and disruption you need research and development. Unfortunately, the inverse is not true: just because you invest in R&D doesn’t mean your company will produce game-changing products or services. Bain shows you how to devote the right level of resources to R&D and avoid the many pitfalls that hamstring sustained, successful innovation. The result: a repeatable formula for R&D that maintains a sharp focus on customer needs and produces superior returns.